Amy and Sheryl discuss the coverage of MomsRising.org in the Feb. 22 New York Times. Stay tuned next week for new information about the new partnership between MojoMom and MomsRising. Then, Amy interviews "Made To Stick" author Dan Heath about crafting memorable ideas. Dan shares skills that are essential for effective communication. "Made to Stick" is one of Amy's favorite new books, which she hails as "a worthy successor to 'The Tipping Point' with practical ideas that are useful in all areas of life."

Amy and Sheryl talk about the diminishing role that parenting experts play in their lives now that their kids have reached elementary school age. They are glad to depend less on experts but realize that sometimes they do still need advice. Sheryl recommends the book "Say Yes to College" as a resource that helped her chart a course for her son to become more responsible. Then Amy interviews Susan Ness, President and CEO of Greenstone Media, www.GreenstoneMedia.net a new talk radio network for women. You can listen in via live streaming media, podcast through iTunes, or local radio broadcast. Greenstone Media would love to have you call in with questions during their live broadcasts. We mentioned several books on this show: Sheryl's recommendation "Say Yes to College" by Sharon Chandler Susan Ness' recommendations "Play Like a Man, Win Like a Woman" and "She Wins, You Win" by Gail Evans